Back to blog
May 25, 2026 Tourism Assistant

Plaza Higuera Blanca: A Hidden Gem in Riviera Nayarit

Discover Plaza Higuera Blanca, a hidden gem in Riviera Nayarit with pristine beaches, natural beauty, and emerging development plans.

Pristine beach at Higuera Blanca (Litibu) in Riviera Nayarit, Mexico

Plaza Higuera Blanca: A Hidden Gem in Riviera Nayarit

Located just 10 kilometers northeast of Punta de Mita in Riviera Nayarit, Higuera Blanca (also known as Litibu) is a hidden gem on Mexico's Pacific coast that offers a perfect blend of natural beauty, tranquility, and emerging development. This coastal area, with its near-virgin beaches and exceptional unspoiled landscapes, represents one of the most promising destinations in Riviera Nayarit. As a government-sponsored Fonatur Master Planned Development, Higuera Blanca is poised to become a major tourism center while maintaining its natural charm and appeal.

The Natural Beauty of Higuera Blanca

Higuera Blanca boasts two kilometers (1.2 miles) of pristine beaches that stretch along the Pacific coastline. As you walk the fine sands of Litibu beach and the neighboring beaches of Punta Negra and Careyero, you'll feel as if you've stepped foot on a desert island—an oasis surrounded by the grandeur of the sea and the warmth of Mother Nature. Silent trees line the Pacific Coast shoreline, creating a serene and peaceful atmosphere that's increasingly rare in developed tourist destinations.

The beaches here are characterized by their near-virgin state, with fresh seaweed swept ashore by Pacific Coast waves adding to the natural coastal ecosystem. The soft texture of the sand, the salty and sweet aroma of the sea air, and the natural wonders hidden in this treasure of Riviera Nayarit create an immersive experience that connects visitors with the raw beauty of Mexico's Pacific coast.

Location and Accessibility

Higuera Blanca's strategic location makes it an accessible yet secluded destination. Situated between the lush Sierra Madre mountains and the sparkling blue waters of the Pacific Ocean, the area offers stunning views from every vantage point. The mountains provide a dramatic backdrop to the coastal scenery, while the ocean offers endless opportunities for water activities and relaxation.

Getting to Higuera Blanca typically involves a journey from Puerto Vallarta or nearby Punta de Mita. The area is accessible by road, and the journey itself offers beautiful views of the Riviera Nayarit coastline. While it may not be as easily accessible as some of the more developed tourist areas, this relative isolation is part of its appeal—it's a place where you can escape the crowds and experience a more authentic connection with nature.

Current State and Development Plans

Higuera Blanca is currently in a transitional phase, moving from a largely undeveloped coastal area to an emerging tourism destination. As a Fonatur Master Planned Development, the area is destined for interesting new projects that will add to its natural charms while preserving its essential character. The development plans include first-class resort hotels, elegant residences and apartment complexes, new restaurants, and a new golf course created by celebrated golf course designer Greg Norman.

These planned developments are designed to create a perfect union between exuberant natural riches and the comforts and activities available at modern tourist destinations. The approach appears to be balanced development that enhances the visitor experience without overwhelming the natural environment that makes Higuera Blanca special. This thoughtful planning suggests that Higuera Blanca will soon be listed among the main tourism centers of Riviera Nayarit while maintaining its unique character.

Activities and Experiences

Beach Activities

The primary attraction of Higuera Blanca is its beautiful beaches. The near-virgin state of these beaches means they're perfect for swimming, sunbathing, beachcombing, and simply enjoying the natural coastal environment. The waves of the Pacific Coast provide opportunities for surfing and other water sports, while the calm stretches of beach are ideal for relaxation and contemplation.

Unlike more developed beaches that can become crowded, Higuera Blanca's beaches offer a more private and peaceful experience. You can often find stretches of beach where you're the only person, allowing for a truly immersive connection with the natural environment. This solitude is increasingly rare in popular tourist destinations and represents one of Higuera Blanca's greatest assets.

Nature Exploration

The area surrounding Higuera Blanca offers opportunities for nature exploration and hiking. The Sierra Madre mountains provide a dramatic backdrop and potential for hiking trails that offer stunning views of the coastline. The diverse ecosystem of the region includes coastal vegetation, wildlife, and the unique interplay between mountain and coastal environments.

For those interested in birdwatching, the area's relative isolation and diverse habitats make it an excellent location for observing both coastal and mountain bird species. The natural environment here is largely undisturbed, providing a window into the ecosystems that existed before large-scale tourism development in the region.

Future Recreational Opportunities

With the planned Greg Norman golf course, Higuera Blanca will soon offer world-class golfing in a spectacular natural setting. Golf courses designed by Greg Norman are known for their integration with the natural landscape, and this course is expected to be no exception. The combination of challenging play and stunning ocean and mountain views will make this a destination for golf enthusiasts from around the world.

The planned resort hotels and restaurants will provide additional recreational and dining options, making Higuera Blanca a more complete destination. These developments are likely to include spas, fitness centers, and other amenities that complement the natural attractions of the area.

Why Visit Higuera Blanca Now

Experience Before Development

One of the most compelling reasons to visit Higuera Blanca now is to experience it before major development transforms the area. While the planned developments promise to enhance the destination while preserving its natural character, there's something special about experiencing a place in its more pristine state. Visiting now allows you to see Higuera Blanca as it has been for generations—a quiet coastal area with exceptional natural beauty.

Authentic Coastal Experience

Higuera Blanca offers an authentic coastal experience that's increasingly hard to find in developed tourist destinations. Here, you can experience the Pacific coast of Mexico as it has been for centuries, with minimal commercial development and maximum natural beauty. This authenticity is refreshing for travelers who have experienced overdeveloped tourist areas elsewhere.

Investment Potential

For those interested in real estate or investment opportunities, Higuera Blanca represents an emerging market with significant potential. As a government-sponsored master planned development, the area is likely to see appreciation in property values as development progresses. Early investors in similar Fonatur developments have often seen substantial returns as these areas mature into established destinations.

Accommodation Options

Currently, accommodation options in Higuera Blanca are limited compared to more developed destinations in Riviera Nayarit. However, this is changing as development progresses. Visitors can currently find vacation rentals and smaller accommodations in the area, while the planned resort hotels will provide more options in the future.

For those visiting now, the limited accommodation options are part of the area's charm—you're not staying in a generic hotel chain but rather in more intimate, locally-owned properties that reflect the character of the area. As development progresses, accommodation options will expand, but the hope is that the area will maintain its authentic feel even as it becomes more developed.

Dining and Cuisine

Currently, dining options in Higuera Blanca are limited, with most visitors either cooking for themselves or traveling to nearby Punta de Mita for restaurant meals. However, the planned development includes new restaurants that will provide dining options within Higuera Blanca itself.

The cuisine of the region, when available, typically features fresh seafood caught locally, traditional Mexican dishes, and ingredients sourced from the surrounding area. As restaurants open in Higuera Blanca, there's an opportunity for them to showcase the local culinary traditions while also offering international cuisine to cater to diverse visitor preferences.

Best Time to Visit

The best time to visit Higuera Blanca is during the dry season, which typically runs from November to May. During these months, the weather is sunny and pleasant, with comfortable temperatures ideal for beach activities and exploration. The rainy season, from June to October, brings higher humidity and more frequent rainfall, which can limit outdoor activities.

However, even during the rainy season, the area has its appeal—the vegetation is lush and green, and there are fewer visitors. For those who don't mind occasional rain and want to experience the area at its most verdant, the rainy season can be a good time to visit, particularly for nature enthusiasts.

Tips for Visiting Higuera Blanca

  • Bring supplies: Given the limited development, it's wise to bring supplies including food, water, and any other essentials you might need during your visit.
  • Cash is king: Credit card acceptance may be limited in the area, so bring sufficient cash for your expenses.
  • Respect the environment: Help preserve the natural beauty of Higuera Blanca by practicing responsible tourism—pack out what you pack in, respect wildlife, and stay on designated paths.
  • Check development status: Before visiting, check on the current status of development projects, as new amenities may have opened since your last visit.
  • Plan for isolation: Embrace the relative isolation of Higuera Blanca—it's part of its appeal. Bring books, games, or other entertainment for downtime.
  • Stay flexible: With limited services, things may not always go according to plan. Maintain a flexible attitude and enjoy the adventure of visiting an emerging destination.

Travel tip: Consider combining a visit to Higuera Blanca with time in nearby Punta de Mita or Sayulita. This allows you to experience the pristine beauty of Higuera Blanca while also having access to more developed areas with additional amenities and dining options.

Conclusion

Plaza Higuera Blanca represents the future of sustainable tourism development in Riviera Nayarit—a destination that balances natural beauty with thoughtful development to create a unique visitor experience. Whether you visit now to experience its near-virgin beaches or wait for the planned resorts and golf course to open, Higuera Blanca promises to be a special place that offers something different from the more developed tourist areas of the region.

The combination of exceptional natural landscapes, strategic location, and thoughtful planning makes Higuera Blanca a destination to watch. As it develops into a major tourism center, it has the potential to become one of Riviera Nayarit's premier destinations while maintaining the natural charm and authenticity that make it special today. For travelers seeking a connection with nature, an authentic coastal experience, or the opportunity to discover an emerging destination before the crowds arrive, Higuera Blanca is well worth exploring.

đź’¬ Free assistant available 24/7

Need personalized recommendations?

Ask me on WhatsApp about the best places, restaurants, hotels, and activities in Puerto Vallarta and Bahia de Banderas.

Best places
Restaurants
Beaches & activities
Message me on WhatsApp